I work in sustainable investing and part of my job is encouraging companies we own to be more transparent with their operations, workplace practices, supply chain management, etc. A transparent, environmentally and socially responsible company creates greater value for itself and its employees as well as its stakeholders. Meeting the baker of the Berkshire Mountain Bakery, Richard Bourdon, on our recent trip to the Berkshires made me contemplate the real value of transparency and honesty when it comes to running a business.
The approach the Berkshire Mountain Bakery takes in running it's business is simple: it's bread-making with integrity. It is evident the process is authentic and based on the way bread was traditionally baked before mechanization. Further, they explain exactly why they use this process and break it down in layman's terms for any interested customer. You also get to know Richard. His bio is a story at the end of which the reader feels like she knows him. Here's a short excerpt:
"If you have the opportunity to meet Richard Bourdon you will be struck by his energy and drive. You can find him on any given day doing any of the following: mixing the dough, shaping the loaves, stretching the pizza, sweeping the floors, bagging the cookies or helping out a customer at the counter. If you are lucky enough to have him help you, you will discover a man who still speaks with a gentle French accent who is passionate about the food he produces. His knowledge and enthusiasm will leave you wondering if this man is a baker or a teacher and philosopher. For those of us who know him well, we know he is all of the above. We invite you to taste the bread baked by a man who is truly committed to bringing better food to this world."
Even in the brief moment that Aran and I met him, I can attest that every word of that bio is true. I think every business, service, product, or idea has a story and this website made me realize the importance of sharing it. Since I've become more attuned to how I nourish myself I love knowing what it took for the food to arrive on my plate. Who picked the apples, or raised the animals? Did they raise them in a humane and sustainable way? What is the story of the farmer or baker or chef? This knowledge enriches my experience of eating because food doesn't just give us strength and energy to go about our days, it supports our life force and has incredible healing properties.
Richard helped me realize that perhaps I am not allergic or sensitive to all bread. Perhaps I can actually have bread when it's made as it should be - using the sourdough or fermentation process that makes the whole grains in the bread digestible. When I look around, most of the business ideas and start-ups these days are centered around solving our environmental and social challenges, making our lives easier and more productive or efficient, and bringing together people who are driven to make a positive impact. And those creating these ideas, for the most part want to do so with integrity and many are even radically changing out-dated workplace practices and being mindful of the dynamics of the business as a whole - the operations, employees, community, environment, and products or services being offered. It's not just about the bottomline anymore. The approach is more holistic and more and more companies that are operating this way are finding they achieve greater successes and find more market opportunities than those who are less transparent and more narrowminded about what they do and offer. In this way, this little bakery out in the Berkshires enlightened my thinking around what is good for my body and gained a loyal, supportive customer who has been telling all her friends and family about this gem.
Thank you Richard and Berkshire Mountain Bakery for your authenticity!